Covered CA Reaches Out to LGBT Community
Covered California has added to the diversity of its marketing initiative by reaching out to the Lesbian, Gay, Bisexual and Transgender (LGBT) community across the state.
Covered California Executive Director Peter Lee says that reaching out to the LGBT community is a key component to the goal of getting all Californians educated on the new marketplace.
So far, LGBT-targeted billboards have been placed in the Bay Area, San Diego, and Los Angeles.
In addition, Covered California is also running print ads in California’s largest LGBT-focused publications.